Small Business Coaching Tips Week 2: Branding

Hello and welcome to the Week 2 Post. This week the topic is branding. Does your business name, logo, website and every other way you communicate with your target market convey the message you want? Can you clearly articulate what your brand (image) is? When starting a business there are so many things that need to get done and sometimes this can create a lack of continuity. Establishing a brand or specific image you want to project can help create continuity. Having a clear focus helps people to identify with you and that is how you find your target market. Ask yourself the following questions: Who is my target market and how do I communicate with them? What is the niche I am trying to fill? What sets you apart? What do people want? Can you find a gap in the market place and fill it? What is the purpose of your business? Is there continuity between my business name, logo website and marketing materials? If you take some time to thoughtfully review these questions AND answer them you may find you begin to create clarity about the image you want to project. Next is the big step – Ask people to summarize in a sentence or two how they would describe you and your business. Is it what you wanted to hear? If not what did you learn and are there other changes you can implement? Don’t panic if this doesn’t all come together right away. The fact that you are focusing on it now is what is important. Being aware of what the market needs and who you are will make a difference so dedicate some time to this assignment. Remember coaching is all about ACTION! So don’t put this off any longer. And if you have had success with branding please share your success stories on Wellx. We would love to learn from you and cheer you on! For more information go to